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Behind The Scenes jewellery making personal

IT’S ABOUT CONNECTIONS…and what else?

“I’m impatient and would like to just be at that point now, please.”

This one’s a bit navel-gazey.

One of the main reasons I chose Bridge as the name of my, erm, brand, was because it means connection. Even the tagine for this blog is ‘It’s About Connections’.

But beyond that, I’m wondering what my ‘brand’ itself even is. For one thing, none of the jewellery I make has little bridges on (but maybe it could? Once I’ve finished this post, I might Google some interesting ones and see what happens). And for another, I only opened my shop a few months ago, so there’s much yet to be established in terms of who My Customer actually is, vs. who I imagined would buy from me, and what sells best, etc. So am I at the point where I can call it a brand yet?

I have ‘branding‘ – colour schemes, fonts/typefaces and a logo – but this is all very surface level. I’m yet to develop a particular style or something I’m known for.

That will come in time, I’m sure. But I’m impatient and would like to just be at that point now, please.

Coming straight here from Instagram, how I’m presenting myself online is at the forefront of my mind. And actually, that’s one of the reasons I started this blog: there’s only so much personality and information anyone can get across in the captions on social media posts that nobody reads anyway.

How much of myself do I want to be tied into my brand? Knowing there’s a human face behind a business is reassuring to the customer, of course. That’s what is so great about buying from small businesses. But I honestly just really enjoy making the pieces, and hope to make it my full time job. So I mostly want you to buy my jewellery because it’s well made, and that you like how it looks and appreciate the time and care that I’ve put into it. You can ascribe your own meanings and reasons for wearing/sharing it once it arrives through your front door.

I have many ideas about where I would like my ‘brand’ to go. And at the same time I know that the best chance I have of making it a success is that it goes in the direction that both you and I want to take it.

So it’s about achieving balance. That’s what else it’s about! Problem solved. Sounds simple enough, doesn’t it? *ahem*…

That’s all for now. Thanks so much for popping in and having a read. Have a lovely rest of your day!

This blog is still very new so there’s lots more to come as I work out a more consistent schedule. Feel free to subscribe so you don’t miss future posts. And of course, likes and comments are muchly appreciated.

If you’d like to see more from me, you can find me on Instagram, Twitter, and Facebook, and of course, you can support me and treat yourself in my Shop!

2 replies on “IT’S ABOUT CONNECTIONS…and what else?”

Hiya BJ 🙂

I find it interesting that you are thinking so much about your brand name — which (IMHO) is the complete string “bridgejewellery” (which you have registered in the COM TLD).

People often think that words that are subsets of such longer strings are meaningful, but they normally aren’t. They are perhaps good memnonic devices, but that is generally the end of it. Otherwise, shorter is generally better (for users) — so long as a string comes to mind easily.

That said, I am not really a branding expert — I am much more focused on natural language search (in other words, WORDS! 😀 ).

I will go out a little onto the brand limb: your “bridge” idea is nice, but perhaps too metaphorical (?) Why not be more direct, and talk abould connections, relationships, etc.? Building, bonding, etc.? None of these strings are really very short, and yet most of them would be quite expensive (if they were even available at all). Whatever.

Feel free to contact me in case you have any questions.

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